Thursday, July 20, 2006

Fox Atomic embraces graphic novels

According to Variety, the youth-oriented Fox Atomic film division 'has inked a partnership with HarperCollins to publish and distribute graphic novels under the Fox Atomic Comics banner. Up to four graphic novels are planned for release in 2007. Some titles will be tied to Fox Atomic theatrical releases, others will be based on original content.'

Atomic also announced its initial schedule of releases: Turistas on Dec. 1, The Hills Have Eyes 2 in March 2007 [gee, why didn't they call it The Hills Have 2 Eyes?] and the muc-anticipated sequel to 28 Days Later will reach US cinemas next May. 28 Weeks Later is directed by Juan Carlos Fresnadillo and picks up six months after the Rage virus has decimated London.

Good to see graphic novels being emrbaced as part of a vertical media strategy for film releases targeted at teenagers and young adults. Slowly but surely, the idea that comics don't simply have to be about men in tights and capes hurting each other is seeping out into the broader consciousness.

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