Friday, August 18, 2006

Trailer logline frenzy

The Apple movie trailers page just went update crazy, adding 25 trailers in new films in the past three days. Sometimes you watch a trailer and get a gut feeling a film is going to suck like a black hole. Other times, the trailer will give that movie bounce and sparkle far beyond what you'll find in the finished feature. But if trailer creation is an art, writing loglines is an even harder nut to crack.

The logline is usually a single sentence that descrbes a film, its central characters and what's at stake. It has to summarise and entice, excite and encapsulate. Frankly, it's a bit of a bugger to get right. Anyway, here's a sampling of loglines for films that have just had their trailers posted online. On the basis of these three loglines, which of the films described are you in a rush to see at the cinema?
In Lucky You, a professional poker player (Eric Bana) gets a lesson in life from a struggling singer (Drew Barrymore) as he collides with his estranged father (Robert Duvall) at the World Series of Poker in Las Vegas.

In Sleeping Dogs Lie, Amy is a seemingly normal young girl, adored by her parents and golden-boy fiance. Her future looks bright until her fiance suggests they tell each other their darkest secrets…things they have never told anyone. When Amy finally relents and reveals her secret, everything falls apart.

In Sherrybaby, Sherry Swanson (Maggie Gyllenhaal) begins her first day of freedom, clean and sober, three years after entering prison for robbery as a 19-year-old heroin addict. A model prisoner who has undergone personal transformation, she immediately sets out to regain custody of her young daughter Alexis (Ryan Simpkins).

The trailer for Lucky You makes it look like The Colour of Money with poker substituting for pool, while Sherrybaby screams Oscar nomination from every frame. Sleeping Dogs Lie is a romantic comedy, but the trailer seems to be hinting it's a comedy about, well, bestiality. Oh yeah, that'll pack 'em in at the multiplex. Just a shame the film title Must Love Dogs was already taken...

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